We're an interiors focused independent retailer based in Kentish Town, North London. Housing a curated collection of modern furniture & lighting and home accessories.
We're real people selling to real people, so our style is relaxed, modern and approachable. As you browse our store - virtual or in person - you'll spot that all of our products have a common design aesthetic: they're simple, stylish and thoughtfully designed, with an understated yet playful personality. We believe homes should be designed to be lived in and loved in equal measures, so our relaxed and modern approach to interior design means our collection is design led and aspirational yet equally understated and unpretentious.
Insidestore was founded in 2012 by Andrea Bates, a former buyer at Heal's and Paperchase. Andrea now works alongside a very talented team.